Clean Tech · EV · Consumer Brand
Rivian
Joined during stealth and stayed through the company's most transformative years — launching the world's first electric truck and SUV. My focus was on storytelling and experience: content strategy, customer education, event communications, branded experiences, and facility design that made a complex, future-forward product feel personal, exciting, and deeply human.
Communication Strategy · Campaign Management · Content Production
Over-The-Air Software Communications
Created content strategy for Over-The-Air (OTA) Software Updates to inform owners of updates and how they function. The challenge: translate complex technical updates into engaging, accessible stories that reinforced Rivian's brand voice and kept owners excited about their vehicles.
Feature Campaigns
Update Communications
Content that introduced OTA updates to owners and explained what's new in each release.
Events · Communications Strategy
Rivian Event Communications
Led development of a comprehensive invite + communications strategy for a complex activation for all early Rivian events, including the company’s very first Demo Drives Tour.
Special Events + Branded Experiences
Designed and produced specially curated branded experiences for early preorder customers and fans to deepen engagement and foster loyalty.
Climbing Weekend with Professional Free Soloist, Alex Honnold
End-to-End Planning · Influencer Partnership · Brand Experience
Created a high-touch, branded experience for Rivian contest winners and fans, leading end-to-end planning and execution in close partnership with a marquee influencer.
The weekend, told live on Instagram Stories
Customer Content Shoot Experience
Customer Experience · Photoshoot Management
Designed and managed the end-to-end customer experience for a real preorder customer selected as talent for a content shoot.
Watch the video by Reunion Originals →
Brand Partnerships: Almond Surfboards
Strategic Partnerships · Product Collaboration
Identified and developed a brand-aligned partnership during the buildout of a new branded space. Initiated and nurtured the relationship from inception, establishing the strategic foundation for a broader retail collaboration and custom product integration.
Mattel Matchbox Car Partnership
Licensing · Global Brand Partnership
Led a licensing partnership with an iconic global toy brand to create a custom Matchbox car, expanding brand visibility through a collectible product.
Customer Gifting Program
Customer Engagement · Gifting Strategy
Managed and scaled the first customer gifting program.
Branded Facility Design
Spatial Design · Environmental Branding · Project Management
Transformed the office into a space that reflects the brand’s identity and values. Led the design, sourcing, and execution of the branded workspace environment. Delivered a cohesive and high-impact space on a tight budget and accelerated timeline. Initiated brand partnerships through displays which later expanded into retail spaces + accessory products in gear shop.
