Agtech · Autonomy · Clean Tech
Monarch Tractor
Led marketing and brand strategy for the world's first fully electric, driver-optional smart tractor, building market awareness across agriculture, technology, and clean energy audiences.
Experiential Strategy · Exhibit Production · Event Marketing
World Ag Expo Exhibit
Led end-to-end strategy, design, and production for Monarch's flagship exhibit at the World Ag Expo, creating an immersive experience for agricultural buyers, media, and industry leaders.
Event Experience Design · Vendor Management · Onsite Operations
Monarch Tractor Product Launch
Delivered the event experience design and execution for a high-stakes, high-visibility VIP product launch, including all experiential elements, vendor management, team training, and onsite operations under a tight timeline.
Influencer Strategy · Talent Management · Content Shoot Logistics
Influencer Partnerships
Led influencer strategy, sourced and managed talent, outlined budgets, content shoot planning + logistics. Engaged with influencers to increase brand visibility with farming audiences.
Brand Partnership · Global Licensing
Mattel Matchbox Car Partnership
Led a licensing partnership with an iconic global toy brand to create a custom Matchbox car, expanding brand visibility through a collectible product.
