EV · Medium-Duty Commercial · Clean Tech
Harbinger Motors
Brought on as the first marketing hire post–Series A, I owned the execution and elevation of Harbinger’s market presence during a critical growth moment. I rapidly refined and adapted positioning, narrative, and visuals for the company’s highest-impact industry moment to date.
Event Production · Content & Comms Strategy · Experiential
Advanced Clean Transportation (ACT) Expo
Created a full brand activation with vehicle and component displays, partnerships, and interactive software displays in a 5,500 square foot space. Led strategy and execution for Harbinger's major presence at ACT Expo in Las Vegas, driving national media coverage, strong industry visibility, and establishing credibility in the medium-duty electrification space.
Event Strategy · HQ Launch
Grand Opening Event
Led experiential strategy and production for Harbinger's headquarters grand opening, bringing together investors, partners, and media.
Content Strategy · Creative Direction
Video Production
Defined and executed video content strategy to communicate company milestones and growth narratives. Oversaw creative direction, script development, talent and vendor coordination, and final production delivery.
Media Relations · Press Strategy
Press Management & Media Coverage
Managed PR agency coordination, press releases, and media outreach leading to national coverage across industry publications.
