Luxury · Hospitality · Hawaii
Ocean Bliss Maui
Created a complete digital and brand foundation for Ocean Bliss Maui, a luxury vacation rental portfolio on the island of Maui. Work spanned website development, social media setup, custom HTML email newsletter design, and a comprehensive logo identity package — establishing the brand's visual and digital presence from the ground up.
Web Design · Social Media Foundation
Digital Foundation: Website & Social
Built the complete digital foundation for Ocean Bliss Maui — including website strategy, architecture, and design, plus social media channel setup and initial content framework. The goal: establish a luxury-tier digital presence that could attract direct bookings and compete with established Maui rental portfolios.
Email Design · HTML Development · Content Strategy
Custom Email Newsletter Design
Designed and hand-coded a custom HTML email template for Ocean Bliss Maui's monthly newsletter, Postcard from Paradise — a recurring communication designed to keep past guests engaged, drive repeat bookings, and nurture warm leads through rich, editorial-style content that captures the feeling of Maui.
The template was built for HubSpot compatibility with full mobile responsiveness, brand-accurate typography and color, and modular sections easily updated each month.
Logo Design · Brand Identity
Logo & Brand Identity
Created a comprehensive logo design package for Ocean Bliss Maui — developing a refined, luxury-tier identity that reflects the property's premium positioning and Hawaiian setting. Deliverables included primary logo, variations, color palette, and usage guidelines.
